Power personalized customer journeys across channels using one central canvas.
Deliver event-driven journeys across channels in real-time. SM AutoFlow makes even the most complicated engagement programs easy to set up, run, and monitor.
- Intuitive Interface – drag and drop journey builder.
- Data agnostic solution – enables integration with any and all data sources.
- Multi-stage real-time, event-triggered messages.
- Multi-channel programs that combine Email, SMS, Push, Direct Mail, and Social Ads.
- Integrated lead management capabilities (Lead Scoring and Grading, Lead Nurturing campaigns, Automated tasks, and alerts to Salesforce CRM depending on Lead Score and Grade)
- In place reporting – Keep track of your customers’ behaviors and steps and know exactly what keeps them engaged.
- Out of the box lifecycle marketing workflows (Welcome, Website Triggers, Nurturing, Upsell, Renewal, Loyalty, Retention Campaigns).
USE CASES FOR SMARTMESSAGE AUTOFLOW
ACQUISITION CAMPAIGNS – TURN LEADS INTO PROSPECTS
A follow-up email campaign can be automatically sent to site abandoners. You can automatically retarget leads who have visited the company’s website and filled out the form and left without completing their application.
CUSTOMER RETENTION CAMPAIGNS
A Bank or Financial Services Company can create an automated marketing program to target customers who are in good standing X amount of time before their credit term expires with targeted offers that will promote retention and increase customer LTV.
For more details, please visit the SmartMessage Marketing Platform website.